Strategic Pricing Associates

Our Clients

Client Testimonials



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  • “I was the biggest non believer of strategic pricing because Zatkoff Company, an $80 million distributor of seals and packing, is primarily an automotive distributor. The automotive business isn’t doing very well and I felt that there was no possible way that we could increase margin. SPA convinced me to give them a try and it has been nothing but wonderful things after that.

    SPA has taught us a lot about using our data to make better decisions. After working with SPA, we are able to make decisions based on solid data and I think that has really helped our company. Our pricing decisions are based on facts, which make our decisions much more powerful.

    The improvements our company has seen are bottom line improvements. We make more money today than we did before. We have done better every year. We have done marvelous things to the bottom line… We have found that the bottom half of your business can have a significant impact on your bottom line. It’s been a wonderful relationship! They are quick to respond and it’s been wonderful. If anyone would like to make more money they should sign up now.”

  • “We dabbled in strategic pricing on our own but never got the results that we needed until we hooked up with SPA. The greatest benefit we have seen is the margin enhancements.

    We started the SPA program in the summer of 2006. Shortly after that, we suffered very difficult market conditions, however, because of the SPA program, we had our best year ever.

    Working with SPA has been phenomenal! We now have data that we can analyze that we didn’t have before. People are embracing the new culture, our Freight Department has become a profit center, and we feel like we haven’t even reached the top yet.

    The process has been great with SPA! There isn’t a single investment that you can make at your company that will get you the kind of returns that we’ve achieved by working with SPA.”

  • “As an Industrial Distributor with a record of fifty-five consecutive profitable years, we thought we knew both how to operate a business and price products. As the SPA Pricing Program was implemented, we moved from being skeptics to believers as we saw a 2% overall gain in gross margin before the first year, and after three years margin growth continues!”

  • “Strategic Pricing is the single bottom-line program…in my 35-year career! It allows us an opportunity to reinvest in the growth of our business.”

  • “The SPA Program is the highest impact most bottom line-enhancing program I have seen in my entire 35-year career! The increased margin has give us the opportunity to reinvest in the growth of our business.”

  • “Over the years we have tried to apply some basic Strategic Pricing principles to our business. Last year it took a dedication to the process from the whole organization, which has resulted in significant gains in profitability. We look forward to working with Strategic Pricing Associates for a long time to come…”

  • “A big benefit we have received from Strategic Pricing is having a strategy for our pricing. It was difficult to say exactly how we decided on pricing for our customers before Strategic Pricing. Today we are three margin points ahead of last year.”

  • “Strategic Pricing is now a way of life at our company. We have embraced SPA’s principles and strategies and the financial impact will be everlasting.”

  • “Our vendor introduced our company to Strategic Pricing Associates (SPA) for which we are very grateful. The processes, created as the result of input from SPA, have yielded a positive bottom-line financial result more quickly and profitably than any other activity attempted. As a point of comparison, over that period we have been fortunate to have received exclusive channel assignments for activities where literally millions of dollars of sales momentum was transferred and yet, our income from SPA in the first year eclipsed each of those.”

  • “I, along with the entire Management Team, am very excited about the opportunities we can achieve through participation in Strategic Pricing. Like most companies who have completed the process, we also thought we were already doing a good job in capturing the best profitability through our own efforts. How wrong we were!”

  • “Strategic Pricing has given us the confidence to implement the correct pricing level to the various customers we serve. The overall impact of this new process will have significant affect to our bottom line. Strategic Pricing is a new way of life for our company.”

  • “Strategic Pricing is having a very positive impact on our bottom line. Not only is it helping us increase our margins, but is has pushed us to look at other areas and operations within our business that are also impacting our bottom line.”

  • “Strategic Pricing has changed the economics of distribution. We have increased our gross margins over 4 points and now enjoy ROI above 35%. This is a revolutionary concept.”

  • “The Strategic Pricing program has improved our margin from 27% to 31%. These results have moved us to the NFPDA High Performers Profit Category. The increase in profit has allowed us to justify increasing the sales force, customer service and the funding of new marketing programs.”