The Architecture of Optimized Pricing - The SPA Pricing Cube™
SPA continues to enhance our SaaS price optimization software tool - The SPA Pricing Cube™ it combines your understanding of markets with SPA’s powerful analytics, to identify the optimal pricing architecture for your business, focusing discounts on the most price-sensitive products and customers, where it will have the biggest payoff in competitive positioning; and extracting small premiums on less-sensitive products and customers.
The SPA Pricing Cube™ takes the guesswork out of optimized pricing in complex environments, allowing your sales force to focus on serving the customer and driving value. Our process provides for flexibility and discipline in pricing, to create a balance that works in your business.
- The SPA Pricing Cube™ is the foundation for organizing transaction data for purposes of comparative indexing analysis
- Every customer is assigned to a market segment and customer size and/or sensitivity level; every product/service is assigned to a product/service family
- Every product/service is profiled for price sensitivity
- The SPA Pricing Cube™ provides a foundation for setting pricing standards in complex environments
- The SPA Pricing Cube™ evolves from The Silver Pricing Cube™ to our Gold and Platinum levels, to achieve increasing sophistication and impact
- The Silver Pricing Cube™ builds basic pricing structures based on customer segment and size; and overall product/service sensitivity ratings
- The Gold Pricing Cube™ incorporates dynamic premiums; and segment-specific product/service sensitivity ratings
- The Platinum Pricing Cube™ profiles advanced customer-sensitivity characteristics; incorporates customer behavioral scoring methods; as well as customer cost-to-serve analyses
To learn more about the versions of the SPA Pricing Cube™ click here