Strategic Pricing Associates

About Us

Dolores Bauders

Chief Operating Officer, Strategic Pricing Associates, Inc.

Dolores Bauders portrait

Dolores Bauders is responsible for the daily operations of Strategic Pricing Associates and leads their technical and implementation teams.

Dolores has 20+ years of experience in data analysis and execution of information based systems and initiatives. Prior to joining Strategic Pricing Associates, she worked for a Fortune 500 Manufacturer where she managed multiple departments and initiatives including Marketing & Executive Information Systems, Sales Force Automation and Strategic Pricing.

For over 10 years, Dolores has been focused primarily on strategic pricing and has personally worked with hundreds of distributors and manufacturers to improve their profitability through strategic pricing management.

Dolores has a BA in Marketing & International Business as well as an MBA in Management Information Systems.


David Bauders

Founder, President and CEO

David Bauders portrait

David Bauders founded Strategic Pricing Associates, Inc. (SPA) in 1993 to help companies of all sizes improve increase profitability through improved pricing strategy, analytics and training. As President, CEO, and founder, he has worked with market leaders for over 20 years to improve their financial performance through pricing strategy, process, and sales force training.

SPA serves a broad cross section of industries including industrial, electrical, plumbing/hvac, chemical, building products, medical, scientific, software, consumer products, and technology products; and works with companies from both the manufacturing and distribution channels. SPA and Epicor, a leading technology provider for the distribution industry, formed a strategic partnership in 2008, making SPA's pricing analytics available to Epicor's leading software platforms and their distributor customers.

Mr. Bauders is a recognized leader in field of strategic pricing and delivers seminars worldwide on a variety of pricing-related topics, in English, Spanish, and Portuguese. Mr. Bauders and SPA have been featured in a variety of publications including The Wall Street Journal, IMARK NOW Magazine, Industrial Supply Magazine, Inside Business Magazine, and many industry publications.

Prior to founding SPA, Mr. Bauders worked for Booz & Co as a management consultant responsible for pricing and marketing strategy. He also worked as a line pricing manager for IBM Credit Corporation, with revenues (in 1990) of over $10 billion.

Mr. Bauders earned a BA from Oberlin College in Economics and Government and an MBA in Corporate Strategy and Finance from the University of Michigan. He has served as a teaching assistant in price theory for both institutions and is a member of Mensa, Ltd. He is fluent in Spanish, Portuguese, French, and Italian.